For Balmain’s fall campaign, the French designer has teamed up with UK Channel 4 to create a drama series called Fracture. The series will star the talented actorsJesse Jo Stark, Tommy Dorfman, Charles Melton and Ajani Russell.
“After 10 years at Balmain, I realized I was not just a designer,” said Olivier Rousteing, the house’s creative director.
The five-episode mini-series, which will be released on September 2, marks the first time a brand has partnered with a television network in this way. “What made this project so exciting is that we did not focus on fashion but on their characters and experiences,” said the 35-year-old designer.